Branded: Prepare for a Successful Brand Management Career
Branded: Prepare for a Successful Brand Management Career

Feel Free Read Branded: Prepare for a Successful Brand Management Career MOBI

The multi-trillion dollar Consumer Package Goods (CPG) industry runs on one engine: brands. And who controls those brands? Brand managers and Associate Brand Managers (ABMs). Behind all the shiny packaging and romance copy, a virtual army builds, maintains, and grows the brands you know and love. And every successful army needs a great leader.Right out of business school, ABMs will begin training as leaders of their brands. This book aims to prepare would-be interns and full-time ABMs on how to succeed in brand management by covering the most important skills: translating analytics; leading cross-functional teams; developing compelling decks; running the P&L; and more. This book is an in-depth look at the real world experiences and skills needed to win at brand management.

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  • Released: August 10, 2018
  • Author: Shrikirti Mahesh
  • Rating: 4,9
  • Publisher: Digital Ebook Republic
  • Total Page: 118 pages
  • File Size: 51964 KB
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